Website Marketing and television advertising are becoming increasingly linked and may soon be difficult to differentiate, according to a new media expert. Eva Berg-Winters, senior manager at PricewaterhouseCoopers, said recent research showing that online brands are increasing their TV advertising spend is a sign that the two channels are moving ever closer together. The research from TV marketing body Thinkbox suggested that a new trend for ‘two-screen viewing’ – concurrent consumption of TV and online – has facilitated this growth in online brands advertising on TV.

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